This unusual advertising campaign challenges those typical views, showing sides of Russia not often seen even by Russians themselves. The brand (the Russian PayPal) decided against promoting a product or a service, and wanted to simply showcase their love for their country.
They went and visited five of their customers who live in far-off (sometimes extremely far-off) places, creating an amazingly beautiful photo and video project documenting the lives of ordinary Russians and how these have changed by simple connection to the Internet.
Check out the photos below and videos on YouTube to see the lives of ordinary Russians and the amazing Russian nature.
All photos were taken by a Russian photographer Mikhail Mordasov and the video was produced by Hype Produsction company together with Grayling Russia. More info : boredpanda

Alexander often gets asked whether he’d like to leave his farm and go back to the city. He says he never thinks about that – he’s just too happy to live where he does

In Russia’s northern coast, Dalnye Zelentsy village is practically abandoned, but there is a military base nearby and people still live there. It’s also sometimes visited by tourists and divers – the views are just too amazing there

To fund the restoration, Roman works as a photo editor. He says that to buy the car seats, he once had to edit 40 000 pictures of sofas for a local furniture store. His dream is to finish his car and drive it around the mountains nearby

Gennady says that his personal motto is to never stop. He wants to keep learning and doing something new – and as long as he does it he does not feel his age

In fact he lives so far away that it takes more than a day to get to his village – Novy Uoyan – from any major city. He likes it that way, saying that the nature there is still untouched and the water is still clean enough to drink

Baikal is the world’s largest freshwater lake. Gennady Khorunzhy lives about four hours drive from it, far in the mountains of Buryatia

Diana sells her jewelry through her Instagram, because she feels that there she offers more than just goods – she offers people her lifestyle. She travels around Sakhalin a lot, because it makes her feel inspired

Diana lives on the island of Sakhalin that is right next to Japan. She came here all the way from Kiev and at first was shocked – she remembers thinking that there is nothing but nature on the island, no life at all